I created True Organic of Sweden because I couldn't find a truly organic ointment that met my standards.

After completing a degree in Science of Natural Health, I became increasingly aware of how much we absorb through our skin. At the same time, I struggled to find products that were genuinely organic, effective, and responsibly packaged.

So I developed All You Need Is Me, a concentrated, multi-use balm made with the highest organic content possible and no unnecessary fillers.

We do not follow trends. We formulate products we can stand behind.

After the success of our award-winning All You Need Is Me balm, people often asked me what product would come next. I remember being surprised and a little taken aback by the question. At the time I hadn’t thought about creating more products at all.

But the question stayed with me. Eventually I began creating products from my own wishlist. Simple, effective products made with carefully chosen natural ingredients.

That’s how Undercover Agent natural deodorant was born, a highly effective unisex deodorant made with 99% natural ingredients and designed to keep you fresh without harsh chemicals. It has since become one of our best-selling products.

Later came Face It serum, loved for the glow it gives the skin, and Sea Me mask, a seaweed mask that deeply cleanses and refreshes tired skin.

Each product follows the same philosophy: simple formulas, high organic content, and skincare that truly works.

— Tina de Sousa, Founder